Tailored helps publishers capture the individual shopping needs of their readers, boosting yield per page by 50%.
By adding the Tailored Assistant to pages, our publishers generate:
The Tailored Assistant shortens the buying journey for consumers, recommending the best product for their individual needs instantly. Consumers are led from 'curious' to 'convinced' in minutes. 3-10% of all your readers will tailor a product to their needs.
You'll capture these valuable 1st party audiences instantly.
Trade them to increase your yield by 50% on average, per page.
Receive the affiliate sales and attract new advertisers.
Users receive personalised recommendations, powered by the entire wisdom of the web (40m reviews, features, prices, images and video analysed daily).
Samsung Soundbars sponsored campaign
1. A share of the advertising revenue from personalised advertising (1st party audience data).
2. A share of the ecommerce sales.
3. Increased revenue from brand partnerships when Tailored is added to your brand sponsored content.
4. New advertisers sponsor the Sponsored Assistant native ad format.
40m pieces of web insight analysed daily.
350+ advertisers and all their products.
22+ tech product categories and counting.
1m unique product recommendations.
Two thirds of people hate product search
"How much do you enjoy the process of researching products to buy?"
Product search is boring. 70% of shoppers find it 'tedious' or 'irritating' (Tailored survey, 1500 respondents).
Yet everyone can describe how they'd use a new product, but then waste hours researching the best for their needs.
We know the truth about every product by scrutinising the entire wisdom of the web, daily.
That's every review, feature, benefit, price, delivery deal and more.
“It’s like speed dating for products ;-)”
Tailored offers advertisers the richest brand experience outside of a brand’s own site
5-10mins dwell with the category or sponsor brand, reading content and tailoring products to needs.
Prospects are motivated to solve a decision problem and learn about the category.
20% return to tailor again. 80% would recommend the experience.
Happy editors (we’ve seen 4x increase in time spent with editorial).
Happy commercial teams (increased revenue).
Happy readers (did we mention that 80% would recommend Tailored?).
Happy advertisers (precision 1:1 targeting and 5-10mins dwell with their brand).
Learn about GDPR and Tailored's mission to eradicate boring product search...